Urban Outfitters jumps into sharing economy with clothes rental service


'Great vintage pieces'


By the end of the year, it plans triple the stock on offer, adding up to 100 new styles each week covering everyday attire, work wear, holiday wardrobes and items for special occasions in US sizes 00 to 26.
“We set out to be the subscription fashion leader by offering an unmatched curation of aspirational brands, coupled with extraordinary value,” said Urban Outfitters head of digital and president of Nuuly, David Hayne.
“We will offer clothes from our own brands and hundreds of others. We are focused on niche, up and coming brands as well as some great vintage pieces,” added director of marketing at Nuuly, Kim Gallagher.
The brand is yet to announce a date for a Europe launch, despite each of its brands having a significant following this side of the pond.